Custom packaging for ecommerce
If you sell goods online, your ecommerce packaging plays a vital role in engaging and retaining customers.
Ecommerce packaging is used to transport online orders to customers. Its primary function is to protect products through courier and postal networks. It should also provide a memorable unboxing experience for customers. The most common types of ecommerce packaging are corrugated boxes and poly bags.
At GWP Packaging, we have been designing and manufacturing commercially successful ecommerce boxes and packaging for over twenty years. Our expert team create custom ecommerce packaging that prevents transit damage, speeds up packing times, is cost-effective, and genuinely sustainable. We can also help you create an unboxing experience to delight customers and drive brand loyalty.
Custom ecommerce boxes
Get the ecommerce packaging your business deserves, by using our range of custom ecommerce boxes.
Ecommerce packaging inserts
Enhance the protection and appearance of your packs with a range of ecommerce packaging inserts.
More info on ecommerce packaging
Ecommerce packaging plays a crucial role in the success of your online business.
Its key job is, of course, to allow your products to reach your online customers in the same condition that they left your warehouse or fulfilment centre. Whilst this may seem obvious, according to various studies, the number of customer complaints relating to items arriving damaged is increasing.
In fact, two-thirds of consumers experience packages arriving late, damaged, or not at all. Any of these can hugely damage your business’s efforts to build brand reputation and loyalty.
Fortunately, well designed corrugated packaging can provide the quality of packaging that your brand deserves.
Custom ecommerce packaging
The benefits of working with GWP to create custom ecommerce packaging rather than using off-the-shelf boxes are twofold. Firstly, by minimising customer returns, the associated costs (written-off stock, cost of return postage, replacement product, admin, etc.) are vastly reduced, minimising the costs to your business.
Secondly, increased customer satisfaction can help drive brand loyalty, word-of-mouth referrals, and repeat sales. In essence, it enhances your brand reputation and perception.
However, a reliable supply of your online orders is not the only way to enhance your brand perception and loyalty. In fact, ecommerce packaging can be an essential way of promoting your brand and communicating your key messages to your customers.
Printed ecommerce boxes and "unboxing"
The experience buyers have when opening their products is becoming increasingly important—some even take to social media to share their experiences. Therefore, it is vital that the opening experience for your customers is a positive one.
As such, your ecommerce packaging can be printed using various techniques that ensure a high-quality, professional finish.
From simple single-colour logo printing on external surfaces to high-quality digital and lithographic prints that are only visible once the pack is opened, there is an option to suit your brand positioning, budget, and target customers.
This is in addition to a range of fittings and inserts that, besides protecting your products during transit, can also help improve product presentation upon opening the outer ecommerce packaging.
Ecommerce packaging FAQs
Should my business use custom ecommerce packaging?
Using “off-the-shelf” ecommerce packaging is possible, but this is a missed opportunity. Custom ecommerce boxes provide improved protection in transit, minimise costs by using less material and void fill, offer an important branding opportunity, and even provide the wow factor for your customers.
What is ecommerce packaging manufactured from?
Ecommerce packaging is typically manufactured from corrugated cardboard. However, the specific grade or strength (for example, single or double wall) can be selected based on your products/application. You can also choose from a premium white or natural, eco-friendly brown-kraft finish.
Can ecommerce packaging be printed?
Your ecommerce packaging can (and really should) be printed in a number of ways. Print options range from simple, one colour logos to full photographic quality images. Printing your ecommerce boxes allows you to incorporate branding, handling instructions, and even useful product care or returns information.
Are there other ways to customise ecommerce boxes?
The range of styles available when selecting your ecommerce packaging means you can create a unique appearance for your packs. In addition to printing, you can include fittings, inserts, tamper-proof features, and even specialist coatings such as water resistance.
What is "unboxing"?
Unboxing is the term for the experience provided by your packaging when your customer opens the box upon delivery. Many individuals now take to social media, TikTok, and YouTube to document this, which can be a great way of impressing potential consumers and driving loyalty.
Does my product need additional protection in transit?
Certain products, such as those that are especially delicate, expensive, or specialist, may require additional transit protection. Options include dividers, bespoke-designed inserts and fittings, or even foam end caps and linings.
Is corrugated ecommerce packaging environmentally friendly?
Any ecommerce packaging manufactured from corrugated cardboard is fully recyclable and biodegradable. This recyclability is a huge positive for an increasing number of consumers who care about the environment. From a more practical view, it also allows them to recycle the packaging easily in standard kerbside recycling schemes.
Can I order a single ecommerce box?
As manufacturers geared towards supplying businesses and trade customers, GWP Packaging has MOQs (minimum order quantities) on the products we supply. If you only need a one-off or very low amount of boxes, your most cost-effective option may be to find an online shop. However, if you have any doubts, please do not hesitate to get in touch—a member of the team will be happy to advise.
Buy ecommerce packaging
At GWP, we understand that packaging can be critical to your ecommerce business. Our holistic approach, creating bespoke packaging tailored to the requirements of your business and customers, has seen us manufacture award-winning, commercially successful packaging for over thirty-five years.
As a result, your business has an opportunity to work with our dedicated packaging design department, which, in addition to creating innovative and aesthetically pleasing designs, always considers the commercial implications for your business.
You can also take advantage of expert help and advice from our knowledgeable, experienced team, a free sampling service, and completely free, no-obligation (and no-pressure) quotes on your specific requirements.
So, if you aim to improve the performance, appearance, or cost-effectiveness of your ecommerce packaging, please speak with one of our experts.
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